21 October 2013

What the New Microsoft CEO Should Do

  • Consider everything Steve Ballmer has done in the last 10 years as "suspect;"
  • Recognize that Ballmer has hung Microsoft with "losing strategies" in many areas (hints: 1. there's very little profit, if any, in "hardware" for the Redmond giant going forward; 2. Windows 8 was a huge mistake and major #FAIL);
  • Identify the strengths and weaknesses within the company and the tech landscape in which it exists;
  • Stop the Google (and Apple) bashing -- those "Scroogled campaigns" only reinforce the impression that Microsoft is inferior, desperate, pathetic (and fire the Ballmer guys who are behind this);
  • Consider splitting up Microsoft into multiple companies--each focused on its respective business (this will give shareholders a "lift" who are otherwise probably doomed to a "go nowhere" stock for the next 10 years);
  • Acknowledge that Microsoft is not, and never will be, Apple nor Google, and that's OK.
  • Nurture the strengths, cut the losers, don't be afraid to make drastic changes, rediscover the Microsoft magic.
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