28 December 2013

T-Mobile, the Uncarrier, Reinventing Wireless

In the US, right now, T-Mobile is The Carrier --

The best and worst of smartphones in 2013: Gearing up for the next big thing | VentureBeat | Mobile | by Devindra Hardawar: " . . . T-Mobile is a singular entity among U.S. carriers, one that has broken free from tired industry standards. And in the process, it’s forced the entire American wireless industry to wake up ... new CEO John Legere. With his “Uncarrier” initiatives, he did away with complicated carrier contracts, difficult upgrading processes, and the terrifying threat of international roaming fees. And out of nowhere, he also pushed T-Mobile to offer free mobile internet access for all tablets. T-Mobile’s (much larger) carrier competition ended up responding with revamped plans of their own, and in doing so made T-Mobile’s point clear: It can innovate where the giants can’t. Using the precious wireless spectrum and breakup fee from AT&T (following its failed bid to acquire the carrier in 2011), Legere was also able to aggressively roll out T-Mobile’s LTE network in 2013. Now T-Mobile is actually adding new customers every quarter ...."

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