30 September 2014

Facebook Atlas Ad Platform, Cross-Device Targeting, Offline Sales Tracking

Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking | TechCrunch: "As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices. The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and The Wall Street Journal reported that an ambitious relaunch was in the works, with the aim of helping Facebook challenge Google. In a company blog post, Facebook says that Atlas not only offers a new user interface, but has actually been completely rewritten...."

Slate Magazine

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
New York Times
SAN FRANCISCO — Facebook built itself into the No. ... Many other Internet companies, from Google and Yahoo to little-known data brokers, collect ...

FireChat – the messaging app that’s powering the Hong Kong protests | World news | The Guardian"... FireChat has already been used in protests in Taiwan, Iran and Iraq, but never on the scale being seen in Hong Kong. After Wong urged his movement to use it, FireChat got more than 100,000 new sign-ups in Hong Kong in under 24 hours; it has registered 800,000 chat sessions since. If the Communist party isn’t quite reeling, its opponents’ lives have at least got a little easier. Of course, users would do well to take care: there is nothing to stop the authorities hopping on to the network as well. Benoliel recommends people avoid real names; this is, he says, for information-sharing, not for secrets. Still, in a sense, that is exactly the point. “Our mission has always been freedom of speech, to help information to spread. So this is perfect.”"

New York Times

EU Inquiry Into Tax Deals for Multinationals Like Apple Pushes Ahead
New York Times
The offices of Apple Operations International, a subsidiary in Hollyhill, Cork, ... Apple has said it met with the Irish government to discuss taxes and ...
The European Commission Is Not About To Fine Apple; Nor Even To Accuse The Company Of ... - Forbes
EU to Publish Details of Tax Deals Benefiting Apple, Fiat on Tuesday - Wall Street Journal
Apple faces billions in fines in tax avoidance probe - CNET

BBC News - EU to decry Apple's Irish tax deal: "The European Commission will set out its case on Tuesday against Apple's tax arrangements in Ireland. The report is part of a broader EU investigation into tax policies in Ireland, Netherlands and Luxembourg. The Commission is examining whether these countries have unfairly favoured multinational companies including Apple, Fiat and Starbucks. The EU will make its case that Apple's tax arrangements with Dublin amount to illegal state aid...."

New York Times

Literary Lions Unite in Protest Over Amazon's E-Book Tactics
New York Times
Technology |​​NYT Now ... During the summer, they banded together and publicly protested Amazon's actions. ... They want the Justice Department to investigate Amazon for illegal .... In 2010, it sent a letter to the Justice Department outlining a possible antitrust case against Apple and five major ...

Modern Readers

Why Amazon's Fire phone failed
 ... huge smartphone market long dominated by rivals like Apple, Google and Samsung.

The Guardian

What is the 'Google tax'?
The Guardian
The chancellor, George Osborne, wants to crack down on technology firms ... of US technology companies, including Apple, Micorsoft and Facebook, use a ... Google, which denied the accusations at the time, was unavailable to ...

New York Times

A Glum Sign for Apple in China, as Smuggled iPhones Go Begging
New York Times
Apple's latest iPhones, hidden in a box of tea and seized by Chinese ... as local companies like Xiaomi and Meizu Technology rival Apple in terms of ...


Research Reveals Danger Of Texting While Driving With Google Glass
Head-up displays like Google Glass were supposed to make it safer for drivers to multitask. Instead of reaching for a phone to send or receive a text, ...

Apple Retina iMacs Could Be Coming Next Month, Cementing Our
Darrell Etherington
Apple could finally be readying the launch of new Retina iMacs alongside OS X Yosemite this fall, according to a new report from 9to5Mac. Were the ...

There Will Finally Be a "Yahoo For Men"
Sam Biddle on Valleywag, shared by Lacey Donohue to Gawker
What's a man to do? This former Yahoo! exec is going to fill the void. ... Facebook's Head of News Reveals Secret to Successful Content ...

'Minecraft 2' Runs On—What Else—Microsoft Excel
AndrĂ¡s Neltz
It's a platform exclusive, yes, but in return, the game features greatly improved navigation, simplified crafting, and the one thing that's been missing ...

Google Is Planning Ads That Will Take Over The Entire Screen...
Lara O'Reilly
Will Google's new full-screen mobile screen ads turn users off? ... Last month Apple, ahead of unveiling its two new bigger models of the iPhone ... SEE ALSO: Here Comes Atlas, Facebook's Plan To Tackle Google With Its Own Ad .... Microsoft Is Likely To Reveal The Next Version Of Windows Tomorrow.

Marines put Microsoft Kinect to work, but not for gaming
Andy Patrizio
Video game technology is used to create realistic 3D battle space maps for the ...

Google launching new ad-display formats designed for a 'multi-screen'
Jerry Hildenbrand
Google is redesigning the way we'll see ads on our devices, making things easier for developers to deliver ads that are both relevant and look good.

Google Divulges Android Auto Info, Developers Restricted to Prebuilt Interfaces
We have not heard much about Android Auto, Google's first big foray into in-vehicle ... In the interest of safety,Google is working on Auto with the National ... Have you compared a Samsung, LG, or Amazon device to a Nexus? ... Think about Ford…they have Sync through Microsoft and last time I read ...

Google Play App Roundup: Weather Timeline, Anomaly Defenders, and Cardinal Quest 2
Ryan Whitwam
Surely everyone starts off the week wondering that same thing, and that's why the Google Play App Roundup exists. Just click the link to head right to ...

Adobe joins the Chromebook party, starting with Photoshop
[Cross-posted on the Google for Education blog] ... It's always up-to-date and fully integrated with Google Drive, so there's no need to download and ...

Inside Apple's To-Do List
The U.S. Patent and Trademark Office has granted 342 patents to Apple (AAPL) so far this year. Many are basic: for touch controls, voice interaction, ...

POLITICO.com:The WSJ takes a look at the phone number database whose contract may soon be awarded to Telcordia Technologies. The database, which often gives law enforcement officials access to information on who owns what phone number, has been run by Neustar for almost two decades. More:http://on.wsj.com/1rDWyKr

Join us tomorrow for Microsoft's Windows 9 event
The Verge
We're less than 24 hours away from Microsoft's special Windows event. After a mixed reception to Windows 8, Microsoft has invited members of the ...

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