31 July 2012

90% Of Facebook Ad Clicks Are From Bots?

Why Do Some Advertisers Believe That 90% Of Facebook Ad Clicks Are From Bots?
Forbes
team passionately cares about their users' experience and the care and feeding of their advertising clients. at any given point, we have a lot of different tests, different algorithms running, and we measure engagement of everything downstream from ... 


Hulu Plus Pushes Apple TV to Higher Levels of Cord-Cutting
Wired News
By Roberto Baldwin Apple TV could be getting more app love from content providers. Photo: Ariel Zambelich/Wired Apple TV owners woke up to a surprise this morning: Hulu Plus is now built in. The streaming TV and movie service shows up as an additional ...

Apple-Samsung Patent Trial Begins
Wall Street Journal
SAN JOSE, Calif.—Lawyers for Apple Inc. began their opening statements in the company's patent trial with Samsung Electronics Co. by arguing the Korean company blatantly knocked-off the iPhone and portraying the smartphone as a revolutionary and risky ...

Journalist's Twitter Account Restored Amidst Olympics Controversy
PC Magazine
By Chloe Albanesius Twitter today restored the account of journalist Guy Adams, who had his feed suspended on Sunday for tweeting the email address of an NBC Sports executive. "Oh. My Twitter account appears to have been un-suspended.

Google Acquires Wildfire Interactive, a Social-Media Ad Firm
Wall Street Journal
By AMIR EFRATI Google Inc. on Tuesday said it acquired Wildfire Interactive Inc., which helps businesses place ads on social-media sites like Facebook Inc.'s Terms of the deal weren't disclosed, but a person with direct knowledge of the transaction ...

Amazon Expands Cloud Music After Deals With Top Four US Labels
Businessweek
By Danielle Kucera on July 31, 2012 Amazon.com Inc. (AMZN) (AMZN) has reached licensing deals with the four major US record companies for a music service that lets users store songs remotely and play them online, competing with Apple Inc.'s iTunes.

Apple nearly scrapped iPhone "multiple times" says designer Sir Jonathan Ive
Apple Insider
By Daniel Eran Dilger Apple's head designer Sir Jonathan Ive has related the the company almost gave up on its design for iPhone "multiple times" after running into seemingly insurmountable technical challenges. Speaking at a British Business ...

Microsoft announces new email client, launches Outlook.com preview
Los Angeles Times
Microsoft introduced a new email client Tuesday called Outlook.com, a personal version of its already widely used brand. Outlook.com is Microsoft's latest stab at an email service and essentially replaces Hotmail as the company's primary email service.

Final Fantasy III Coming to Ouya Android Console
PC Magazine
By Stephanie Mlot Final Fantasy III will be a launch title for the Android-based Ouya game console, the company and game maker Square Enix confirmed today. Square Enix said that its popular game will be available on the Ouya at launch, scheduled for ...

Computer glitch may be to blame for Six Flags coaster mishap
Los Angeles Times
A roller coaster that stopped mid-ride over the weekend -- stranding passengers at the top -- remains grounded as state officials complete a safety inspection. Superman: Ultimate Flight at Six Flags Discovery Kingdom in Vallejo suddenly stopped on ...

Safari 6 crashing in Mountain Lion
CNET
A rare combination of proxy settings and the popular password manager 1Password may result in Safari crashing. by Topher Kessler Some Mac users who have upgraded to OS X 10.8 have found that Apple's Safari Web browser is crashing.

Pantech MARAUDER heads to Verizon with 4G LTE on the cheap
SlashGear
Making that jump from an old-fashioned feature phone to a smartphone can be pretty intimidating for a lot of consumers, and Verizon and Pantech are looking to do something about that with the new MARAUDER. Not only is the MARAUDER inexpensive, ...

SlashGear

Ubisoft Patches uPlay Browser Plug-In Backdoor Flaw
Tom's Guide
Bringing up Ubisoft's always-online DRM through uPlay is sure to elicit groans of annoyance and protest from any PC gamer. The latest issue with uPlay is only sure to aggravate them even further. Google information security engineer Tavis Ormandy ...

Gmail Chat Users Gain Improved Video Chat With Google+ Hangouts
eWeek
In the past, users of Gmail Chat could only have a video chat with one person at a time. Now Google has expanded Gmail Chat to allow video participation by up to nine people simultaneously if you participate through your free Google+ account.

Kirk and Crusher team up on Mars
TG Daily
NASA's Curiosity rover is scheduled to land on the surface of Mars at 1:31 AM EDT on August 6. The space agency has kicked off a massive campaign to generate public interest in the mission, tweeting updates and posting a number of video outlining ...

Spotify doubles number of paying users
Financial Times
By Tim Bradshaw in San Francisco Spotify, the digital music service, has more than doubled its subscriber base a year after launching in the US, the world's largest music market. Ken Parks, Spotify's chief content officer, said on Tuesday that it now ...

Scientist's cameras find 5 flags on moon
USA TODAY
For years, scientists and space buffs have wondered what happened to the six American flags planted on the moon during the historic Apollo missions. Now, thanks to high-resolution cameras orbiting the moon, the mystery is solved: All the flags but one ...

USA TODAY

Giant Human Statue Discovered in Turkey Dates Back to 1000 B.C.
Slate Magazine (blog)
By Slate V Staff MySlate is a new tool that let's you track your favorite parts Slate. You can follow authors and sections, track comment threads you're interested in, and more. Archeologists in the southeast region unearthed the colossal head and ...

Slate Magazine (blog)

Drought, Ethanol Big Part of July's Spike in Gas Prices
Wall Street Journal
US drivers saw prices at the pump rise 5.1% in July, the largest increase for the month in more than a dozen years. On top of oil speculators and geopolitical tensions, ethanol also played a role this time. According to AAA, national average gasoline ...

Google Now revisited: One month with Android's new secret weapon
Computerworld (blog)
By JR Raphael One of the most interesting features in Google's Android 4.1 Jelly Bean release is one you might not even notice right away. It's called Google Now, and it's poised to show off the power of what a Google-made platform can do.

Computerworld (blog)

iPad Mini: What We Know So Far
PCWorld (blog)
By Daniel Ionescu, PCWorld Jul 31, 2012 10:47 AM Mockups of the new iPhone and iPad Mini. (Courtesy of John Anastasiadis) Apple is set to unveil a new iPhone and possibly a new smaller iPad on Sept. 12, according to pundits.

Google Asked for Street View Data by French Privacy Agency
Businessweek
By Heather Smith on July 31, 2012 Google Inc. (GOOG) (GOOG) was asked to provide France's data-protection authority with information gathered through its Street View service, which it should have deleted after a 2011 fine. The request came four days ...

NYC subway alerts now on Google Maps
Newsday
Region/State Newsday > News Print Aa NYC subway alerts now on Google Maps Published: July 31, 2012 1:54 PM By The Associated Press (AP) -- Google Maps is now offering advisories for the New York City subway system. The goal is to help riders to plan ...

'Earliest' evidence of modern human culture found
BBC News
By Nick Crumpton BBC News The earliest unambiguous evidence for modern human behaviour has been discovered by an international team of researchers in a South African cave. The finds provide early evidence for the origin of modern human behaviour 44000 ...

BBC News

Mayday, mayday: Apple's latest ad campaign faces groans from all sides
Ars Technica
Apple's latest ads may not be the best, but they're probably not the worst. by Jacqui Cheng - Jul 31, 2012 4:50 pm UTC I like Ellen Feiss, but some would argue that her era yielded some of the most cringe-worthy Apple ads. Apple's advertising campaigns ...

Texting while walking at your own risk
The Daily Iberian
It's ignoring a bit of common sense your mom told you as a kid, “Watch where you're going!” An Associated Press story this week, however, said that people out there who are texting while walking, are putting themselves in dangerous situations, ...

Legend of Zelda prototype cartridge goes to auction: $150000 proves your ...
Engadget
By Jon Fingas posted Jul 31st 2012 2:03PM And you thought that Nintendo World Championships gold cartridge would make a nice start to the retirement fund. An eBay auction from tjcurtin1 is offering a prototype NES cartridge for the US release of The ...

Def Con and Black Hat: A tale of two security conferences (in pictures)
VentureBeat
Def Con and Black Hat, while both security conferences held together in Las Vegas, are two very different beasts. One attracts the corporate security type, another the hacker underbelly. Black Hat could almost be described as mellow in comparison to ...

VentureBeat

Apple MacBook Pro with Retina Display Review
TechSpot
By Shawn Knight on July 31, 2012 Apple's coveted Retina display has finally found its way to a full-size notebook courtesy of the latest MacBook Pro. But anyone familiar with this new system knows that Apple didn't simply add a higher resolution ..
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